Emirates Airline Selects TPC Book as Onboard Entertainment

Emirates 1Nearly one year after its Sept. 9, 2015, debut, Leadership Dubai Style, written by Dr. Tommy Weir and edited by Tricia Parker, continues to dazzle readers—both on the ground and in the skies.

Most recently, Dubai’s Emirates Airline announced it would include Leadership Dubai Style as one of its ten in-flight audiobooks. As one of the featured books in the airline’s award-winning “ICE” onboard entertainment system, Dr. Weir joins the ranks of best-selling authors Bill Bryson, Sophie Kinsella, and James Patterson.

The book provides an insider’s perspective on the twelve leadership “secrets” unique to Dubai, along with an amusing look at Dubai’s unusual history. Previous to being selected for Emirates’ ICE menu, Leadership Dubai Style was prominently featured in a number of major regional news outlets, including Gulf NewsThe National, and The Gulf Today. This summer, it was selected as a Finalist for the “Business” category of the International Book Awards. Today the book continues to be prominently displayed throughout Dubai International Airport.

Our best wishes to Dr. Weir as his work continues to soar!

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